Web design & development · Singapore

Web design that turns searches into enquiries

pixel designs and builds custom websites for Singapore businesses — planned around what your customers actually search, fast on every phone, and yours to keep. One fixed quote, no surprises.

Get a fixed quote

Free, fixed, and answered within one working day. Prefer email? Write to [email protected].

This page loaded in one blink — every site we build is this fast.

What your money buys

Built around real searches

Before anything is designed, we find what your customers type into Google and which of those searches you can win. Every page exists because a search exists.

Fast on every phone

Most of your visitors arrive on a phone, in a hurry. Your site opens in a blink on a lift-lobby connection, not just office wifi — and Google notices the difference too.

Written to win the job

Copy that sounds like you and answers what buyers actually ask — prices, process, proof — instead of slogans. A site is a salesperson, not a brochure.

Yours, completely

Domain, code, content, analytics — all in your name, run by us day to day. No page-builder subscriptions, no platform lock-in, nothing held hostage if we ever part ways.

One conversation, one fixed quote — and "you don't need us" when that's true.

Get a quote

How it works

  1. Tell us what the site must do

    A call or a message. We ask what an enquiry is worth to you and what customers ask before they buy. You get a fixed quote and a straight answer — including "you don't need us" when a simple template site would serve you fine.

  2. We design and build

    You talk to the person writing the code — no account managers, no handovers, no waiting three days for an answer. Weeks, not months.

  3. Launch, in your name

    The site goes live once you've seen it work. Domain and analytics sit in your accounts from day one, and everything else transfers with the final invoice.

Who builds it

Sim Kang Wei

Sim Kang Wei — founder, pixel

A decade building software and websites for clients from Singapore to the US and Europe. The person who quotes your project is the person who writes the code — so questions get answered by someone who knows, not relayed through an account manager.

Recent work

  • coolaircon.sg

    Aircon servicing across Singapore — site, booking flow and search presence for a business with 200+ five-star Google reviews.

  • cyberthon.sg

    National cybersecurity competition — event site, registrations and results.

  • surgicalminds.com

    AI mock practice for the FRCS surgical viva — product site and web app.

Everything here is live — see all our work

Frequently asked questions

How much does a website cost?

It depends on what the site has to do — and since everyone says that, here's how the number is actually set: one conversation about scope, then a fixed quote, upfront. No hourly billing, no surprise invoices. And if a simple template site would serve you fine, we'll say so and point you to one. You don't need us for that.

How long does it take?

Weeks, not months. The slowest step is usually content — photos, service details, prices. We tell you at the start exactly what we need from you and what we'll write for you.

Can you fix or redesign my existing website?

Yes — rebuilds are common, usually because the current site looks fine but wins no customers. We'll tell you honestly whether yours needs a rebuild or just a smaller fix.

Who owns the website?

You do. The domain and analytics sit in your name from day one, and the code and content become yours with the final invoice — after that there is nothing left to transfer and nothing we could hold. Day to day we run it all for you. If we ever part ways, you keep a working site: no hostage domain, no rebuild ransom.

Will people actually find the site on Google?

That question is where every project starts. Before anything is designed we research what your customers search and which of those searches you can win — the site is built around the answers. Ongoing SEO and ads are a separate service if you want the reach to keep growing.

Do you build online stores?

Yes — product pages, checkout and payments included. Tell us what you sell and how you fulfil orders, and the quote covers the store end to end.

Who looks after the site once it is live?

Your choice. Most clients have us host and maintain it under a simple monthly arrangement — updates, backups, monitoring, small changes. Because everything is in your name, you can also take it in-house or elsewhere at any time; it's your site either way.

Can you also bring visitors to the site?

Yes — that is our other service. SEO grows the visits that come free from Google over time, and ads bring enquiries while that builds. We advise honestly on whether either is worth your money before you spend any.

Ready for a straight answer about your website?

Get a quote